042: A Lesson in Improv and Selling People What They Want

May 10, 2018

If you've ever watched Saturday Night Live or attended a show at Second City in Chicago, you're familiar with the concept of Improv -- at least as an observer. But Gina Trimarco believes improv training can be beneficial for executives, sales professionals, and anyone who has to communicate to do their job! 

In this episode we talk about: 

• How to build a product that people need when they want something else
• Running tests to identify how to position your product
• How Gina leveraged free tools like TripAdvisor for her improve theater to be the #1 attraction in her area
• Why you have to use the customer’s words in your marketing
• The hidden benefits of hosting a weekly podcast

Gina Trimarco is the founder and owner of Carolina Improv and Pivot10 Results where she helps shift people problems into performance results. She is also the host of the Pivotal Leader Podcast, featuring interviews with modern and pivotal business leaders who share their experiences and anecdotal success stories to inspire rising leaders to shift their own organizational cultures to higher success.

Learn more at pivot10results.com or listen to the The Pivotal Leader on iTunes. If you visit Myrtle Beach, make sure to stop in for a show at Carolina Improv as well!